August 28, 2006
Jakob Nielsen: ‘Use Old Words When Writing for Findability’
… or (vice versa): How New Words Ruin Your Search Rankings.
Summary: Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won’t find your site.
Nielsen’s Alertbox, August 28, 2006
By Eric | Category: Linktips
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